Community Brand Overview
The Los Alamos community brand of ‘where discoveries are made’ is about cultivating curiosity and creating aha moments. A brand action plan has been approved by the County Council and rollout is officially underway. As part of this endeavor, The Idea Group and HK Advertising will be presenting an overview of the tactics designed to enhance the reputation of Los Alamos and discuss ways the public as well as local business owners can benefit from the brand in the future.
 
Several forums have already taken place around town, but now projectY members, business owners, and the public have another opportunity to attend a public meeting/discussion on this topic.
 
About The Idea Group:
 
The Idea Group is one of the top community branding consultancies in New Mexico and has had the opportunity to work in all four corners of the State, creating community brands as well as economic development, Main Street and tourism plans. Clients include Los Lunas, Farmington, Alamogordo, Angel Fire, Questa, Santa Rosa and Gallup.
 
HK Advertising has been servicing New Mexico clients for over 35 years. HK Advertising manages New Mexico True campaigns for such communities as Alamogordo, Red River, Roswell, Carlsbad, and Deming. HK Advertising president David Hayduk was recently inducted into the New Mexico Tourism Hall of Fame.
 
The Idea Group and HK Advertising not only create the right strategic positioning and related brand integration for communities but also stand side-by-side with their clients to support the tactical implementation of strategic marketing action plans. This is the unique differentiator and the mindset of The Idea Group and HK Advertising.

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